- 60 / 6 wks
- Articles shipped
- +280%
- Organic sessions
- −65%
- Cost vs agency
Short answer
Vinge needed organic traffic but had neither an editorial team nor the budget for a content agency. We built a structured content system where their own experts speak drafts that AI tooling then structures. Sixty articles shipped in six weeks.
The challenge
Two people held all the domain knowledge and had no time to write. Earlier attempts with freelance writers produced content that was accurate but substanceless, and never ranked.
How we did it
- 01A content schema requiring a direct answer, sources and FAQs per article
- 02Experts record ten minutes of talking — the tooling structures the draft
- 03Publishing by pull request, so review happens where code review happens
- 04Automated checks for metadata and structured data completeness
Websites, products and brands — built in weeks
Torn Studio builds digital products with AI tooling. You get the same quality in a third of the time, and you always talk directly to the person building it.